Daft Punk in new Armani ad

[john_marston]

has anyone noticed this? A Daft Punk track in an advert for Armani. I think it's been a while since a daft punk track was used in an ad

So do you think armani just thought the song was appropriate or do you think they want to attract some attention using Daft Punk?

Anyway, here it is: ENCOM PART 1 (from the bonus disc)
http://www.youtube.com/watch?v=D1sFw6ElYgw

[MissingNo]

So do you think armani just thought the song was appropriate or do you think they want to attract some attention using Daft Punk?


Well both. Though I doubt that many realise it's a Daft Punk track. I thought it matched the visuals well

[digitallove94]

Well both. Though I doubt that many realise it's a Daft Punk track. I thought it matched the visuals well

It is all about how well the song fits the advert me thinks and plus if they wanted to get attention for using Daft Punk they wouldn't have used Encom Pt 1 seeing as only those who bought the special edition would possibly know it so that is a very small number of people really.

[M3311]

I'll never listen to Encom Pt. I the same way again.

[Champiness]

Is this the beginning of the Tron soundtrack reaching Lux Aeterna-level ubiquity?
...Probably not.

[dynamik008]

I'll never listen to Encom Pt. I the same way again.

LOL! this....

[JJGHWULL]

I saw the commercial a day ago, always nice to see they chose music from Daft Punk. Says alot if you figer they could have chosen alot other jingles for it.

[RobotAfterAll]

aw I was sort of expecting them to be modeling some snazzy suits...
music fits the commercial very well though :)

[Hiroko]

The song fits the commercial well enough. I just haven't seen it on TV.
I suppose most viewers won't recognize the song, though. >_>

[Double-U]

aw I was sort of expecting them to be modeling some snazzy suits...
music fits the commercial very well though :)

mee too :(